Why Gold?

Gold is, and always has been, the world’s favourite investment safe haven.  During times of uncertainty, insecurity, economic or political upset, war, devaluations and more, gold has always been chosen as a place to store and protect wealth. This impressive track record goes back more than 5,000 years.  Throughout history, gold has always maintained its purchasing power, and again no other investment comes close.

Gold is also global money. It’s known, recognised and accepted throughout the world. This too has been true for thousands of years. Plus, gold is durable and it’s beautiful, which has also made it superior to other mediums of exchange, like paper currencies. And it’s not backed by any government or central bank. It’s valued on its own merit.

In these times of uncertain global trade, COVID-19 and currency fluctuations, gold and gold equities remain a wise choice in a balanced investment portfolio.

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